Future of Direct Selling Market in India

Despite the pandemic panic and lockdown restrictions, the direct selling industry is expected to grow by double digits in FY21, thanks to increased demand for wellness items, particularly nutraceuticals and health supplements. In the first half of the year, the industries added 53 lakh new customers, or roughly 29,000 new customers every day.

With rising living costs, the direct selling industry is gaining appeal among males as well, who see it as a way to augment their income, according to the report. By 2025, 4-5 lakh people will be able to work for themselves in the field.

Direct Selling will be the safest business after 2020

Every time you recruit or refer a new individual in the field of direct selling or Network Marketing, you are investing in that person, just as you would in a new business. And every time one of your enterprises succeeds, you benefit as well. Direct selling generates income for over 119.9 million entrepreneurs worldwide, who represent major brands in nutrition, beauty, home care, jewelry, apparel, telecommunications, energy, home décor, legal, financial planning, insurance, and other areas.

“Phase one of the lockdowns presented significant challenges, but the second innings propelled brands to re-envision business strategies and integrate a digital-first approach,” says Samir Modi, Founder & Managing Director, Modicare Limited, who adds that employee well-being, along with customer safety, will take precedence going forward into 2021.

The D2H networks contribute significantly to the company's revenue. Because individuals prefer home cooking, the direct selling industry has exploded this year. More people are likely to join the direct selling network and make money while working at their leisure.

What is Direct Selling?

Direct Selling is a business model where an individual distributor (or contractor) sells a company products/ services directly to the customers.

Direct selling consists of two main business models: 

  • single-level marketing

direct seller makes money by buying products from a parent organization and,        selling them directly to customers

A direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts.

Future of Direct Selling in India by 2025

According to industry projections, the Direct Selling industry in India, which presently ranks No. 15, is predicted to grow at a CAGR of roughly 4.8 percent to reach Rs 15,930 crore by 2021, employing more than 18 million people. Another noteworthy tendency is that the industry has aided in the creation of jobs for roughly 122 million Indians who have lost their work as a result of the pandemic.

The Direct Selling business in India has created additional income prospects for its citizens while also promoting micro-entrepreneurship. There were 5.7 million direct sellers in the fiscal year 2018-19. By 2025, these figures are expected to have risen to 18.1 million.

Since its establishment, the industry has played a key role in empowering women. Today, there are about 2.1 million women working in this profession, many of them have gone on to become successful entrepreneurs.

What FICCI says about Direct Selling?

According to the FICCI-KPMG India research, India's direct selling business is worth Rs 75 billion, with double-digit growth of more than 16 percent over the last four years. It has attracted many Indian and global direct selling enterprises, according to the statement. Experts credit the government's initiatives such as Skills India, Make in India, Women Empowerment, Start-up India, and Digital India for this growth pattern.

According to the report, the industry's growth drivers are home care, consumer appliances, beauty products, and healthcare.

Tamil Nadu, for example, has a market potential of 8,000 crores, owing to expanding middle class and consumer market expansion. By 2025, the business might provide self-employment options to over 200 million people in Tamil Nadu alone.

Is Direct Selling or Network Marketing a good career?

You may have witnessed individuals earning by the hour or by the minute. Network marketing has gained in popularity over the last few years. It has also received celebrity endorsements from people like Robert Kiyosaki and Donald Trump. Furthermore, many people, especially eighteen-year-olds who have just graduated from high school, are turning to network marketing as a viable career option.

Some reasons why Direct Selling or Network Marketing is a good career.

1. Network marketing offers flexibility. A traditional job simply does not offer the freedom and flexibility that you can have when you have your own network marketing business.

2. Starting your own business is the only way to gain financial freedom and network marketing is a great way to get started with your own business without debt and a large investment.

3. Corporate employment and traditional jobs and becoming less and less secure.

4. With an increasingly large selection of companies and opportunities to choose from, everyone can find a network marketing company with whom they feel comfortable working

5. Salaries are decreasing while the cost of living is increasing with most professions. The only way in the future to even be able to make ends meet is going to be by making the power of leverage only available with network marketing work for you.

6. Network marketing allows you to learn more about yourself and to develop self-confidence as well as many other skills, which you either cannot learn or which are more difficult to learn in other situations to succeed. You will learn an amazing amount of information and gain highly valuable skills by becoming a network marketing professional.

7. Since success in network marketing is based upon the success of others, you will make many friends many of whom you will develop lasting friendships and relationships. Many of these friends will be people whom you would never have met if it had not been for your business.


The network marketing industry is a critical component of digital India or start-up
India missions. Direct Selling businesses require state-level regulations as well as FDI policy relaxation. The Indian government adopted a 100 percent FDI policy to boost Network Marketing and direct selling. As a result, we may conclude that network marketing has a bright future in India, with plenty of career opportunities. To start earning extra money, you can join any of India's best direct marketing companies.
Network marketing is a wise investment. It's a clever approach to gain financial independence, but it only works if you run your firm properly.

To learn why network marketing is one of the best job possibilities, read Robert Kiyosaki's book Rich Dad Poor Dad also check out this article Essential Skills for an Entrepreneurs

You might have noticed someone who is paid by the hour or minute. In recent years, network marketing has risen in popularity. Donald Trump and Robert Kiyosaki